Pre-school toy line comes to life on Nickelodeon

NEW YORK -- MGA Entertainment has partnered with Nickelodeon to create a new animated series based on the best-selling Lalaloopsy toy line.

The 52-episode series, will feature the original eight Lalaloopsy characters including Crumbs Sugar Cookie, Mittens Fluff 'n Stuff, Bea Spells-a-Lot, Pillow Featherbed, Jewel Sparkles, Peanut Big Top, Spot Splatter Splash, Dot Starlight and all of their friends. The characters magically came to life when their last stitch was sewn, with personalities based on the fabrics that were used to make them. 

The Lalaloopsy television series is co-produced by MGA Entertainment and Moonscoop Productions.

"Lalaloopsy is a major, growing global brand. Besides toys, Lalaloopsy has attracted over 200 blue chip licensing partners such as Activision, Scholastic, Fab, to name only a few.  We are delighted to partner up with Nickelodeon, the greatest kids TV brand in the U.S. to air this outstanding series based on an award-winning brand. The series is certain to fuel the brand to new heights," said Isaac Larian, CEO of MGA Entertainment.