QVC launches a second channel
WEST CHESTER, Pa. — Leading video and e-commerce retailer QVC has launched a second broadcast channel, QVC Plus. QVC Plus will maintain the QVC brand and television experience including shows, exclusive products and program hosts, airing on a three-hour delay of QVC's current live broadcast.
"One of the secrets of QVC's success is that we offer customers the joy of discovery," said Mary Campbell, SVP, multichannel platforms at QVC. "QVC Plus provides an additional discovery experience for our customers, and more ways to view our unique, ever-changing curation of people, places and finds."
The new channel aims to provide the same customer service experience as QVC's primary channel, providing onscreen graphics indicating that it is a pre-recorded show. Future plans for the channel may include exclusive special programming to further expand QVC's offerings. QVC's international operations in the UK and Germany have offered multiple broadcast channels for some time now, some dedicated specifically to QVC's prestige beauty offerings.
QVC Plus will be immediately available to DIRECTV customers (channels 79 and 315), as well as MCTV (channel 158), Kuhn Communications (channel 214), Thames Valley (channel 94) and Cincinnati Bell Fioptics (channel 244). In addition, QVC has confirmed carriage deals with Time Warner Cable and Bright House Networks. QVC Plus will be available to Bright House Network subscribers beginning in September in the following markets: Bakersfield, Calif. (channels 250 and 1250 HD); Birmingham, Ala. (channels 273 and 1273 HD); Detroit, Mich. (channels 188 and 388 HD); Indianapolis, Ind. (channels 273 and 1273 HD); Central Fla. (channels 225 and 1329 HD); and Tampa, Fla. (channels 162 and 1329 HD).
QVC Plus will be broadcast live on QVC's website, and additional digital commerce functionality will be coming soon.