RadioShack and IBM’s Smarter Commerce team to drive sales
ORLANDO, Fla. — IBM announced at its Smarter Commerce Global Summit that RadioShack Corp. is working with IBM's cloud-based solutions to improve price image and pricing operations over the entire pricing lifecycle.
The solutions being used by RadioShack are part of IBM's cloud-based merchandising analytics software and services, which help companies define the optimal price points and product mix based on customer buying trends.
According to IBM, RadioShack has extended its right to use IBM's cloud-based business marketing software and services. Tapping into IBM's Smarter Commerce initiative, RadioShack will look to grow key categories by incorporating shopper-focused strategies that are localized to each of its 4,700 stores.
IBM's Smarter Commerce initiative features software and services that help companies transform their business processes to more quickly respond to shifting customer demands in today's digitally transformed marketplace. The initiative is driven by CMOs and organizations that are increasingly looking for ways to bring new levels of automation to marketing, sales and fulfillment to secure greater customer loyalty.