RadioShack expands senior management team
FORT WORTH — RadioShack has named Jennifer Warren as its new SVP and CMO, and Michael DeFazio as its new SVP of store concepts.
Warren's responsibilities will include leading all aspects of RadioShack's brand strategy, advertising, corporate communications, social media and online customer experience. She has experience developing strategy and building top-tier brands in the retail and mobile categories, including Samsung, Walmart, Sam's Club, Marshalls, TJ Maxx, Zales, World Market, Land Rover, Charles Schwab, Kinko's, Dell, Chili's and Hallmark. Her experience includes leadership roles with agencies Razorfish, GSD&M and T-3.
"We are delighted to welcome Jennifer to the RadioShack team," said Joe Magnacca, CEO. "She joins us at an exciting and critical time in RadioShack's history, as we set the stage for our stores' and the brand's evolution and growth. Jennifer has a proven track record of transforming brands from the inside out, by aligning with its purpose to create a compelling, meaningful and fun experience for consumers. This fits exactly with what our near-term plans are for RadioShack."
DeFazio's responsibilities include the conceptualization, design, development and implementation of a new shopping experience for RadioShack consumers. He has more than 36 years of retail experience, including 30 years in store operations an