RadioShack woos DIYers
FORT WORTH, Texas — RadioShack has partnered with Maker Media, the creators of Make Magazine, Makezine.com, and Maker Faire, to tap into the DIY market. Maker Media and RadioShack will collaborate on an expansive DIY product lineup, exclusively carried at RadioShack and Maker Shed, including kits, robotics and tools.
"DIY is part of RadioShack's DNA," said Dawn Callahan, VP of merchandising, responsible for the DIY product category at RadioShack. "We're grateful to be part of a wonderfully loyal community of makers, and we listened when they told us how we can help bring their ideas to life. We're excited to deliver on that feedback with an expanded assortment, including cobranded products with the smart folks at Maker Media, as well as other products on makers' wish lists."
"Adding to the popular Make line of kits, like 'Getting Started with Arduino' the new cobranded product lineup from Maker Media and RadioShack combine Maker Media's strength in cultivating and growing the maker movement with RadioShack's strong retail footprint and DIY heritage," said Dale Dougherty, founder and CEO of Maker Media. "Our new cobranded products are designed to give makers a path to making while they continue to develop their skills and push the limits of their creativity."
The new cobranded product lineup will be available in-store and online exclusively at RadioShack later this year. In addition, Make Magazine will join the Make book lineup and will be available in stores this fall. RadioShack has lineup of additional DIY products available now, and plans to add more throughout the summer and fall.
The retailer will include information about DIY products and projects at RadioShackDIY.com and makezine.com/weekend projects, as well as on its YouTube channel.