Razor credits YouTube for product success
Razor USA said it set holiday sales records this year due to the surging popularity of a $399 ride-on product called the Crazy Cart that YouTube helped make a hit.
Despite the hefty price, sales of the toy increased 14-fold in just four weeks making it one of the top-selling items this season, according to the company. Razor didn’t disclose sales or unit volumes of the item. Crazy Cart became a viral sensation this summer when its introductory YouTube video was viewed by more than one million people in just a few days. That helped it land on several major hot holiday toy lists.
"The Crazy Cart's success is an amazing metaphor for the incredible ride we've experienced since we first introduced the original Razor kick scooter to America," said Razor's founder and president, Carlton Calvin. "Razor's goal is to find innovative toys with break-out appeal and the Crazy Cart is absolutely living up to our hopes as one of the hottest toys of the year."
Characterized as the most-talked about electric ride-on to hit the market in years, the Crazy Cart has two driving modes — go cart and Crazy Cart mode — allowing the driver to choose on the fly. The Crazy Cart can drive forward, reverse, sideways, diagonally and everything in between. The Drift Bar permits variable back-end drifting. Crazy Cart can travel at speeds up to 12 miles per hour and run for up to 40 minutes on a single charge.
The Crazy Cart was created by Ali Kermani, a long-time Razor employee who went on to develop the Crazy Cart as the showcase for his MBA thesis at UCLA's Anderson School of Management.
The company was founded in 2000 with the introduction of its kick scooter which became immensely popular and ignited the company’s growth.