Reality TV personality expands Bongo partnership
NEW YORK — Reality TV star Audrina Patridge will continue her partnership with Iconix Brand Group and will appear in a television commercial for the company's Bongo brand, which is sold exclusively at Kmart and Sears.
Patridge commented, "It was an amazing experience shooting my first television commercial. The concept for the campaign was playful yet sexy and I got to dance around on set which is always fun." Patridge added, "I love Bongo because there are so many great options to choose from that are affordable and fashion forward. Bongo has all the fall trends from animal prints to graphic t-shirts."
The television commercial will be seen later this summer and the print and online campaign will debut in August issues of fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan as well as in Sears and Kmart marketing collaterals in stores, outdoor and online at www.bongo.com.
Patridge will make personal appearances on behalf of the brand throughout the year at KMart and Sears.
Patridge is best known for starring in MTV's reality series "The Hills" and more recently for VH1's "Audrina." She has also appeared on ABC's "Dancing with the Stars."