Red Legacy gets senior director of new business development

KANSAS CITY, Kan. — Red Legacy, a commercial real estate developer for shopping centers, has hired Stacy Scheelk as its new senior director of new business development.

Scheelk is a shopping industry expert with a background in local, regional and national business development and marketing. She will be charged elevating and maximizing the potential of each development by fomenting partnerships, securing sponsorships, creating specialty retail and increasing ancillary income.

She is an accredited certified marketing director as awarded and credentialed by the International Council of Shopping Centers, the premier global trade association of the shopping center industry. Her career in the shopping center industry spans 13 years, with 10 of those years in director and regional leadership roles. Scheelk started her career in advertising with Federated Department Stores and moved to the role of marketing director for national retailer Scandia Down. In 2000, Scheelk assumed the position of marketing director for a super-regional mall in Overland Park, Kan., managed by Copaken White & Blitt. She became the senior marketing director for CBL & Associates Properties in 2005 and later the regional director of brand development in 2008, overseeing the portfolio’s Dallas region.

In her new role with Red Legacy/Legacy Asset Management, she will work closely with shopping center or mixed-use properties, including Legends Outlets Kansas City in Kansas City, Kan., Truman’s Marketplace in Grandview, Mo., Ward Parkway Center in Kansas City, Mo., the Streets of Brentwood in Brentwood, Calif., and Three Springs at Shiloh in Shiloh, Ill.