REI names COO
SEATTLE — REI has promoted Brian Unmacht to chief operating officer, expanding his role to oversee eetail, e-commerce, merchandising, private brands, information technology and supply chain.
"This well-deserved promotion recognizes Brian's many contributions to our success and growth over the course of his 26-year career at REI," said Sally Jewell, president and CEO. "Linking our operations under one leader helps ensure we prioritize our investments and deliver the high-quality products and legendary service that our customers expect."
Unmacht started at REI as a store supervisor in 1986. In the years that followed, he rose through retail management to key leader roles, including regional district manager, director of retail operations, and SVP retail. In 2008, he was named EVP sales, service, store development and logistics.