Revionics names SVP to manage expansion efforts in Asia Pacific

ROSEVILLE, Calif. — Revionics, aprovider of end-to-end merchandise optimization solutions, has appointed Jeff Edwards as SVP and managing director of Asia Pacific. Edwards has been successfully serving as Revionics’ SVP sales and account management for the company’s North American efforts. In his new role, Edwards will be responsible for strategic sales and business development efforts across the entire Asia Pacific region.

“I am pleased to appoint Jeff Edwards to this new position. He did an excellent job leading our sales and account management efforts for North America and will build upon this success and help us strengthen our market share in Asia Pacific,” stated Marc Hafner, President and CEO of Revionics. “Asia Pacific represents a strategic growth area for Revionics and with Jeff’s extensive Asia Pacific experience and proven track record with our company, we are confident his efforts there will accelerate adoption of our solutions in this region.”

Most recently serving as Revionics’ SVP sales and account management for North America, Edwards is a seasoned sales executive with over 25 years of global experience building and leading teams that have introduced early stage technologies, developed channel partnerships, and successfully grown operations from inception to more than $100 million. Edwards has worked and consulted for global technology powerhouses like IBM, NEC, Hitachi, Computer Associates and AT&T. Edwards conducted his Masters studies in International Marketing at J.L. Kellogg Graduate School of Management at Northwestern University and earned his Bachelors degree in Business Administration from North Central College in Illinois.