RG Barry Brands bolsters e-commerce biz with new hire

RG Barry Brands has named digital marketing veteran Heather Richard as its director of e-commerce.

Richard will be responsible for strategy and management of R.G. Barry's online initiatives, including multi-brand direct Web store operations, online marketing and overall ecommerce channel growth.

She most recently served as director interactive marketing for gourmet food and gift baskets with 1-800-Flowers and has been involved in building the online presence of brands including Sears, Kmart, 1-800-BASKETS, Fannie May, Cheryl's, The Popcorn Factory, Lerner, Layne Bryant, Mazda, US Cellular, UPS and La-Z-Boy.

"We are very excited that Heather will be guiding what we view as one of the fastest-growing and most important areas of our future business," said Greg Tunney, president and CEO. "We recognize that we must drive digital growth not only on our own websites, but also on the many other platforms selling our brands."

"It is very exciting to be joining a team that has shown its commitment to digital marketing and e-commerce by making the kinds of long-term investments in strategy, infrastructure and people necessary to succeed. I look forward to the exciting challenges ahead," added Richard.

Richard is a graduate of The Ohio State University and will be based at RG Barry's suburban Columbus headquarters.

RG Barry’s brands include Dearfoams slippers; Baggallini handbags, totes and travel accessories; and Foot Petals premium insoles and comfort products.