RIM looks to bite off some of Apple's music business
WATERLOO, Ontario — Move over iTunes, there's a new digital media storefront hoping to capture some of Apple's lucrative business.
Research In Motion has announced that the new BlackBerry World storefront (formally BlackBerry App World) for BlackBerry 10 will offer one of the most robust music and video catalogs in mobile today. The new BlackBerry World will include an extensive catalog of songs as well as movies and TV shows, with most movies coming to the store the same day they are released on DVD, and next day availability of many current TV series. The competitive offering will feature content from all major studios, music labels and top local broadcast networks. Customers will be able to preview tracks and access the content using multiple payment options.*
“Music and video content is an integral part of a rich mobile experience. People want easy and convenient access to their favorite music, movies and TV shows wherever they are,” said Frank Boulben, chief marketing Officer at Research In Motion. “RIM is committed to working with content providers to bring the best, most up-to-date content to our customers with BlackBerry 10, and to make it easy for them to get what they want.”
The video download and rental section in BlackBerry World will initially be available in the United States, United Kingdom and Canada. Varying by region and distributor, customers w