Rite Aid gets fit with BL Body
CAMP HILL, Pa. — Rite Aid on Tuesday announced its partnership with BL Body, a collection of shape wear exclusively available in Rite Aid stores, on a sweepstakes with a first prize trip for two to the location of the reality program “The Biggest Loser.”
Rite Aid is taking sweepstake entries through Jan. 22 for the $4,000-grand prize. Second prize is a year's membership for two to the Biggest Loser Club online weight loss program, a $479 value.
The sweepstakes is being promoted with in-store radio and a national radio tour featuring Ashley Johnston, the runner-up to season 9 who set a show all-time record for most weight loss by a woman. Johnston also is a spokeswoman for the BL Body collection of shape wear inspired by the show.
Rite Aid already has an established weight loss heritage in the California market through its retail-clinic partnership with weight-loss clinic Lindora.
The chain provides a 12-page informational guide in stores or online at Riteaid.com packed with weight loss tips, techniques and topics including how to fight childhood obesity, the importance of counting calories instead of just carbohydrates or fat, and how to exercise on a budget. Rite Aid customers can also access the Rite Weight program at Riteaid.com/riteweightplan. That program, created by Lindora, aims to help patients lose up to 10% of their body weight in 10 weeks with free online seminars, weight tracking tools and daily support e-mails.