Rosetta launches new mobile website for Hhgregg

PRINCETON, N.J. — Digital and interactive agency Rosetta said Wednesday it has teamed with appliance and electronics retailer Hhgregg to launch a mobile e-commerce site to complement the re-designed Hhgregg.com website.

Hhgregg said it began working with Rosetta in early 2011 to develop an e-commerce platform that would provide the same high level of customer service as is provided in-store and to enable the company to compete more effectively with national multichannel retailers.

Using IBM WebSphere Commerce, Hhgregg and Rosetta created an online experience that features instant access to in-store and online product availability, access to Hhgregg's lowest prices on appliances and electronics; enhanced navigation and guided search; personalized recommendations; expanded learning content, product tours and guides; additional shipping options, including pick-up in the store; and access to real-time order tracking.

“Improving Hhgregg.com is an important part of our strategy, and we know our customers expect a great purchase experience online as well as in store," said Dennis L. May, president and CEO of Hhgregg.