Saks Fifth Avenue has new marketing chief

Saks Fifth Avenue, a subsidiary of Hudson's Bay Company, has appointed Mark Briggs as its chief marketing officer, reporting to president Marigay McKee, effective March 2014.

“Mark brings a wealth of experience in luxury brand management with a proven track record of creating retail magic around heritage brands. His passion for retail theater and essential understanding of the customer will be integral to our success,” said McKee. “I am thrilled to welcome Mark to the Saks team, where he will play a key role on the executive committee.”

Briggs, a longtime collaborator with McKee, spent 20 years at Harrods as director of store image, setting the strategic brand vision for the company overseeing marketing, communications and visual. In that role, he worked closely with McKee and the merchant team to develop creative campaigns to drive marketing and elevate the store’s overall image. He began his retail career at Harrods in visual merchandising and has held various positions of increasing responsibility overseeing windows, interiors, visual identity, creative and brand building.

In his new role, Briggs will oversee all marketing, creative and visual merchandising for Saks Fifth Avenue. His direct reports will include executives within those specialties.