Membership upgrade activity at Sam’s Club could see some improvement in the months ahead if a new software program lives up to its billing. Sam’s Club said it will use DemandTec’s Deal Management software service to enhance its eValues program, which provides members at the $100 Plus level with customized savings offers. Sam’s created the program to added value to its premium membership level and encourage upgrade activity. Whether the two-year-old program has achieved its business objectives is unclear since Sam’s offers few details when it comes to membership upgrade and renewal activity.
Sam’s Club did say it will use DemandTec’s Deal Management to streamline the collaborative presentation, negotiation, reconciliation, and archiving of member offers and supporting supplier funds for the eValues program. And, with a more efficient workflow established, Sam's Club and its suppliers will be able to focus more time on developing even more relevant, personalized offers for their members.
“Our strategy for eValues continues to focus on delivering highly targeted, relevant offers to our members,” said Catherine Corley, Sam’s VP of membership. “Through innovative uses of collaboration on the DemandTec network, we expect to better serve our members.”
Deal Management is a component service of DemandTec End-to-End Promotion Management, a solution that includes related software services for managing the entire promotion process, from collaborative promotion planning and deal management to in-store execution and post-event analysis. DemandTec said it is working in conjunction with eValues provider FICO to integrate Deal Management, streamline the process and deliver highly targeted, timely offers to Sam’s members.