Sam's Club reworks private label into three brands

BENTONVILLE, Ark. — Sam's Club has announced the availability of three new proprietary brands found exclusively at Club locations nationwide: Simply Right, Artisan Fresh and Daily Chef. 

The products under the three brands were previously all available under the Member's Mark brand. Sam's Club said it decided to break out the labels after research determining members' priority needs in health and wellness, fresh, flavorful meal solutions and everyday cooking.

Simply Right is a health and wellness line that includes baby care products, vitamins and supplements, OTC products, and health and beauty aids. 

The Artisan Fresh collection includes such products as all natural spinach and three-cheese ravioli, apple lattice pie, and all natural spinach and asiago cheese chicken sausage made for easy eating and entertaining.

Daily Chef includes a wide array of delicious and affordable everyday foods such as easy-peel shrimp, organic whole bean coffee and dried tart cherries sweetened with fair trade certified sugar.

"Our mission in introducing Simply Right, Artisan Fresh and Daily Chef brands is to delight members with high quality products at an extraordinary value," said Maurice Markey, VP proprietary brands for Sam's Club. "We realized that our members prioritize consistent, reliable quality above all other product attributes. It is important that we have the highest quality brands – whether national brands or exclusive Proprietary Brands – because our members trust Sam's Club to deliver consistent quality at a great value every time. We encourage members to experience our new brands on their next shopping trip to Sam's Club and provide feedback at SamsClub.com."