SAP helps businesses enhance customer experience

HANOVER, Germany — SAP announced that it has enhanced its OnDemand software solution to empower businesses to know their customers like never before, guide them through each step of the buyer's journey and groom customers to become loyal brand advocates. 

With SAP Customer OnDemand, SAP empowers people through a consumer-grade user experience, purposeful collaboration and insightful analytics for sales, service and marketing professionals across businesses of all sizes. The latest innovations from SAP Customer OnDemand are geared toward delivering a personalized customer experience.

The new home page for SAP Customer OnDemand brings consumer-grade user experience to sales professionals. The dashboard equips sales professionals with everything they need to know about the customer to orchestrate the sale from lead-to-cash. Based on what they deem relevant, insightful and productive, sales professionals can personalize the home page through an intuitive drag-and-drop interface.

Having customer information at hand is essential to ensuring each customer engagement is relevant and differentiated. New offline capabilities for the iPad application for SAP Customer OnDemand means sales people have complete customer insight wherever they are. With this new must-have sales feature, meaningful customer engagements no longer halt when cell signal does. In addition, the new "sales assistant" provides guided selling that helps ensure representatives are leveraging best practices, delivering the right message and making each customer engagement personalized at every stage of the sale.

"Mobile is a must-have capability for our sales teams," said Jaap Stoppels, manager managed training services for Schouten Global. "SAP Sales OnDemand delivers full-feature mobile apps — at no extra cost — that helps our mobile sales team in China to collaborate on the road, all with a complete customer view. With the SAP Sales OnDemand mobile app, they're prepared to make every customer engagement relevant and meaningful."

Additional communication channels in SAP Service OnDemand and SAP Social OnDemand now include a powerful self-service Web portal and an interface for computer-telephony integration (CTI). These channels allow customers to truly do business on their own terms. Customer service agents can now leverage an even greater number of sources for proactive customer interactions, such as branded online communities, websites for product ratings and customer reviews with pre-built integration into Bazaarvoice, a social commerce company that enables customer-powered marketing.

Customer service leaders can now access relevant service information such as ticket status, escalations and key service metrics while on-the-go with the new iPad app