Save-A-Lot hits the road for value promotion

ST. LOUIS — Save-A-Lot, the hard-discount, limited-assortment grocery chain owned by Supervalu, on Tuesday dispatched two "brand ambassadors" on the Save-A-Lot Fuel Your Family Road Trip. The "Road Scholars" will make pitstops at Save-A-Lot locations in 10 cities between Aug. 7 and Aug. 28 to help raise awareness that Save-A-Lot can be the go-to source for affordable, high-quality food.

“Road trips are a tradition for many families in the United States, and with the high cost of gas a concern for many consumers, we want to show how Save-A-Lot can help ‘fuel your family’ with fresh, quality food and simple meal ideas at savings of up to 40%, compared with traditional grocery stores,” stated Mark Kotcher, Save-A-Lot director of brand marketing and design. “And, with the start of the school year approaching, we also can help families fuel their kids for success in school with affordable options for breakfast and the school lunch box.”

The Save-A-Lot Fuel Your Family Road Scholars are Abby Tinberg and Bob Ringer, who will drive nearly 4,000 miles in August traveling to key Save-A-Lot markets in a 2011 Subaru Forester. Along the way, the Road Scholars will attend community events, visit Save-A-Lot stores, conduct random acts of kindness and share tips for easy road trip snacks, as well as affordable breakfast and lunch ideas. Tinberg and Ringer will share stories, photos and videos of their adventure along the way at Facebook.com/SaveALot.

The Road Scholars also will be making donations totaling $25,000 on behalf of the company to local Feeding America affiliates in road trip markets, helping these organizations with their hunger-relief efforts in their communities.