Search is on for new faces of Macy's Material Girl brand
NEW YORK — MG Icon, the joint venture among Iconix Brand Group Inc., Madonna and Guy Oseary announced that that it is looking for the next stars of the national marketing campaign for Macy's exclusive Material Girl brand. The "Lucky Stars" model search will launch on Wednesday, Nov. 2 at Macy's Herald Square in New York and will culminate on Nov. 21 online at www.materialgirlcollection.com.
In addition to Macy's Herald Square, casting calls will be held at five of Macy's flagship locations in Miami, Chicago, San Francisco and Los Angeles.
"We are excited to be able to engage and interact with our Material Girl consumers on such a personal level. The Material Girl brand is symbolic of every girl, every style, encouraging girls to be true to themselves. We all can't wait to meet the contestants," commented Dari Marder, chief marketing officer, Iconix Brand Group. "The top contestants will have the opportunity to work with (Madonna's daughter) Lola at the photo shoot, be photographed by a fashion photographer, appear in a national marketing campaign and hopefully create memories for a lifetime," Marder added.