Sears Appliance & Hardware rolls out smaller model in Dallas
The opening of a new Sears Appliance & Hardware store in Dallas, Texas, marks two milestones for the hardware subsidiary operating under Sears Hometown and Outlet Stores. It is the debut of the smaller, neighborhood model that will become a company standard for all new locations and the first brand new Sears Appliance & Hardware store to open in the past 10 years.
Just last week, the company announced that since August 2013, more than 60 Sears Home Appliance Showrooms have been updated to a new floor plan so customers can easily check out built-in cooking, cooktops and laundry and displays of dishwashers and floor care.
Dave Maggio, who co-owns the new Dallas Sears Appliance & Hardware Store with business partner Michael Donohoe, is a Dallas-area resident who owns several locations across the United States.
"We first invested in the Sears Appliance & Hardware Store format two years ago by purchasing company-owned locations all over the United States,” said Maggio. “Though we saw a great need locally for a Sears Appliance & Hardware Store, there were no existing company-owned locations for us to acquire. When we heard that Sears Hometown and Outlet Stores was interested in rolling out a smaller, neighborhood model, we knew this smaller version of the Sears Appliance & Hardware Store format would fill a void in the Northwest Dallas area. Our new store embraces the feel and customer service of a neighborhood hardware store, without compromising on the reach of our merchandise assortment."
While the average Sears Appliance & Hardware Store is between 22-25,000 sq. ft., the smaller, neighborhood model condenses the original model to 16-18,000 sq. ft., yet still offers the same size and quality of inventory. Additionally, any item unavailable in store can be ordered and delivered straight to the door of the consumer.
"No major portion of our inventory was impacted with the decision to launch the smaller version of our Sears Appliance & Hardware Store format," said Rudy Mazak, divisional VP of Sears Hometown and Outlet Stores. "We are able to maximize our traditional hardware and tool assortments while still maintaining the breadth and depth of our traditional appliance and lawn and garden lines. Plus, our customers are not limited to what is on the sales floor — we have a multichannel capability that provides an unmatched convenience for consumers."
In addition to Dallas, the new, smaller neighborhood model, which is designed as a means to enhance the consumer and franchise experience, has since been introduced in Big Rapids, Mich. and Cedar City, Utah with what the company says are pleasing results.