Sears goes after trend-focused career women with new line
LOS ANGELES — Sears is targeting young women with a new career-focused apparel line called Metaphor. The apparel collection, which is scheduled to hit stores in August, will include jackets, trousers, shirts and dresses at reasonable price points, according to the company. The line will be complemented by fashion footwear and jewelry.
"We have worked to make Sears a destination for women by expanding our portfolio to include more fashion and trend-right brands," said Lana Krauter, SVP and president, Sears apparel. "Metaphor brings that new and fresh look to Sears in the contemporary career category, giving working women access to beautiful clothes at affordable prices."
The Metaphor collection will be available exclusively at Sears stores nationwide and online at www.Sears.com.