Sears heads to Miami to showcase new outdoor line
HOFFMAN ESTATES, Ill. — Sears is headed to the Food Network South Beach Wine & Food Festival this month to showcase its new lines of outdoor living furniture, patio sets and Kenmore grills.
"We chose to launch our 2013 line at the Food Network South Beach Wine & Food Festival because the Festival's sophisticated yet fun atmosphere is the perfect setting to showcase our new Agio and La-Z-Boy lighted patio collections, as well as our Ty Pennington Style product," said James Alt, VP seasonal and outdoor living, Sears Holdings. "The outdoor living lifestyle is about the entire alfresco experience – and we're thrilled to have both Ty Pennington and George Hirsch serve as hosts of the Sears Grilling is Happiness Lounge."
Sears is the exclusive retail provider for the Ty Pennington Style line of outdoor living, home, bed and bath products.
"I'm all about the outdoors – and we're here to say 'Light up your outdoors,' Pennington said. "Whatever your style – whether it's sophisticated, contemporary or casual, Sears has something to match your taste and budget. With their wide range of affordable and on-trend new designs, Sears offers the expertise of their design team to help you extend your living space outside."