Sears Holdings seeks online success with digital decision

Sears Holdings is looking to replicate the success it had with digital initiatives in 2011 by turning to the same firm that helped it deliver results.

For the second year in a row, Billups Design was selected to lead digital creative for Sears and Kmart Black Friday and holiday ecommerce dynamic ad campaigns. The project includes Sears and Kmart brand awareness ads, local ad business groups, and site retargeting ads with dynamic product feeds designed to increase ecommerce sales, according to Billups.

The Sears holiday ecommerce ad campaigns will be powered by TheLiveAds, a behavioral messaging and creative retargeting platform which delivers sequential creative messaging to increase product relevance, expand brand awareness and grow online revenue through segmented ad campaigns across all desktop, tablet and mobile devices, according to Billups.

"We are thrilled to be collaborating with Sears again this year," said Ted Billups, founding partner of Billups Design. "TheLiveAds established a new benchmark of success for ecommerce ads at Sears Holdings last year. We work very hard monitoring every headline, photo, creative image, file name and feed to ensure the ads work properly for over two million products in 27 business units, and produce positive ROI."

Billups Design is a provider of digital marketing services and it relies on TheLiveAds to deliver relevant creative display campaigns that speed the shopper consideration process to drive increased online sales.