Sears unveils new plus-size fashion line
HOFFMAN ESTATES, Ill. -- Sears announced that it has launched Beverly Drive, a new plus-size women's fashion line. Making its debut this month, the line will be available at Sears stores nationwide, as well as online at www.Sears.com.
"At Sears, we value all of our customers, and celebrate the diversity of our fashionistas," said John Goodman, EVP apparel and home for Sears Holdings. "We are thrilled to add Beverly Drive to our apparel collections so that more women can find the contemporary fashion they want, and feel confident in their purchases."
According to Sears, the Beverly Drive line is geared toward women ages 25 to 45 and offers a size range of 16W to 24W. Characterized by femininity, Beverly Drive features novelty details including zippers and antiqued hardware, as well as a sophisticated mix of animal, abstract and floral prints, the company reported.