Shopatron launches allied commerce initiative, names new execs

SAN LUIS OBISPO, Calif. — Shopatron, a provider of cloud-based, e-commerce order management solutions, has launched its allied commerce initiative – the next wave of its broad market expansion on the heels of a $4 million venture debt financing it completed in December 2012. 

The initiative includes a comprehensive relaunch of the Shopatron brand around the allied commerce concept, which is based on branded manufacturers, multi-channel retailers, and local storefronts joining forces to delight online shoppers with more convenient and affordable fulfillment options. Additionally, the company announced the broad market availability of its Shopatron Retailer solution for multi-channel retailers, key new leadership within its sales organization, and anticipated customer growth targets.

The company's SaaS solutions, which allow branded manufacturers and multi-channel retailers to efficiently fulfill their online orders from local retail stores, create a powerful new eCommerce model that increases sales, speeds inventory turns, and delivers a superior consumer shopping experience across online and offline channels.

In response to increasing customer demand for Shopatron Manufacturer, the company also announced the addition of Justin Manning as VP manufacturer sales and accounts.

"With the increased adoption of cross-channel order management and local fulfillment models, we believe we will double our manufacturer client base to over 2,000 brands by year end 2014," said Ed Stevens , Shopatron CEO and Founder. "We are pleased to welcome Justin Manning to the team, as he is exactly the type of customer-driven operational sales leader we need to meet our aggressive goals in this sector."

The company also announced the addition of proven retail industry leader Ken Callahan as SVP retailer sales and accounts. Callahan most recently served as group VP and COO for Retail at Red Prairie Inc.

"As Amazon and others have moved toward local order fulfillment and same-day delivery, we have seen tremendous response from multi-channel retailers wanting to provide shoppers with convenient, cost-saving new options for receiving their online orders. As a result, we expect our Shopatron Retailer customer base to nearly triple in 2013," said Stevens. " Ken Callahan is a proven builder of world-class sales organizations focused on retail supply chain and order management solutions, making him the perfect choice to grow our Shopatron Retailer line of business as customer demand accelerates."