Shopko steps up branding efforts with new marketing hire
GREEN BAY, Wis. — Shopko has hired a long-time retail marketing executive, with extensive experience in the beauty and apparel sectors, to help develop the Shopko brand as it moves forward with the conversion of its newly acquired Pamida stores to the Shopko Hometown format.
Nancy Altman joins the company as SVP, chief marketing officer, and will be responsible for clearly communicating the Shopko brand to the company's current and new customers and implementing cohesive marketing initiatives across multiple formats, including brick and mortar stores and the company's e-commerce site. Altman will also be responsible for overseeing public relations efforts and the Shopko Foundation with the goal of uniting all of Shopko's branding elements.
"Following our recent merger with Pamida, strategic marketing will be a vital element in our effort to seamlessly fold the two brands into one and clearly communicate the Shopko Hometown difference to current and new customers," said Paul Jones, president, chairman and CEO of Shopko. "Nancy brings high-level marketing experience, a proven track record of success and a fresh perspective to our team that will be invaluable as we work toward our vision to become America's hometown retailer through expansion of our Shopko Hometown retail concept."
Prior to joining Shopko, Altman served as VP marketing for Ulta Beauty where she played a key role in the strategy to take the company public. During her tenure, the company grew from 140 to over 300 stores and increased sales from $700 million to $1 billion in five years.
Altman was SVP marketing at Toronto-based Premier Salons where she successfully developed and implemented marketing strategies to drive sales at more than 700 salons and retail stores across United States and Canada. Previously, she served as SVP marketing for Younkers, a former division of Saks Department Store Group.
Altman earned a bachelor's degree from the University of Minnesota. She serves on the Board of Directors for the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation.