Shopper marketing Canadian style
Walmart Canada has selected DiJiPOP to provide on-demand shopper marketing technology solutions for its e-commerce site and to help power digital shelf space monetization efforts. DiJiPOP’s solution will complement Walmart Canada’s current advertiser program and provide a fully automated platform to more effectively connect brand marketing dollars with digital shelf space while integrating with the retailer’s existing proprietary vendor portal. Doing so will allow suppliers to reserve premium shelf space on the site. According to DiJiPOP, its digital shopper marketing technology matches retailers’ digital shelf space with manufacturer and advertiser marketing dollars, allowing retailers to monetize traffic and advertisers to increase awareness at the digital point-of-purchase.