Shopper research journal gain academic insight

The Journal of Shopper Research named University of Indiana business professor Raymond Burke as editor.

Burke is the E.W. Kelley professor of business administration at Indiana University's Kelley School of Business and founding director of the school’s Customer Interface Laboratory. In his role as editor of the Journal of Shopper Research, previously known as the Journal of Marketing At Retail, Burke will lead the peer-reviewed, academic research journal in the areas of shopper behavior, shopper insights, in-store and shopper marketing. As editor, Burke will steer and define the editorial voice and direction of the journal.

He was selected for the role following a search that was conducted by Point of Purchase Advertising International (POPAI) President Richard Winter with approval coming from the Journal of Shopper Research editorial review board.

"The Journal of Shopper Research is of the utmost importance to POPAI and the shopper marketing industry," Winter said. "Identifying the perfect person to drive the journal forward and cultivate an environment of shared knowledge and deeper insights into today’s shopper for both academics and practitioners was critical for us, so it is with great excitement and anticipation that we introduce Raymond Burke as our incoming editor-in-chief."

According to Burke, as the discipline of shopper marketing continues to grow and the proliferation of shopper behavioral data and insights expands, it is vital that there is an effective communication vehicle to house and disseminate knowledge. Burke’s research has focused on understanding the influence of point-of-purchase factors, including new products, product packaging, pricing, promotions, assortments and displays on consumer shopping behavior.

Prior to coming to Indiana’s Kelley school, he served on the faculties of the Harvard Business School and the University of Pennsylvania's Wharton School.