Shoppers insights firm names SVP
Angela Myers was named SVP of retail consulting at Spire, a quantitative shopper intelligence firm.
Myers joins Spire from A&P where she served as VP of sales and marketing where he responsibilities included brand development across five banner brands and multiple tiered store brands, interactive marketing across all digital platforms, consumer analytics and insights, market research, loyalty marketing and promotion management. She also lead e-commerce initiatives for three participating banners. She also served as the food retailer’s senior director of consumer insights and CRM.
According to Spire, Myers is recognized as an innovative leader in the development of integrated, multi-dimensional consumer and customer insights and brings to the company a wealth of expertise in the application of insights through effective customer specific marketing programs and communication strategies at retail. At Spire, she will look to expand the relationships with retail partners by enabling successful marketing and merchandising plans, developing innovative, custom programs driven by shopper insights and supporting a customer centric culture.
"We’re thrilled to have Angela join us" said Spire president Mike McMahon. "With her deep retail experience and relationships, she will be playing a key role on our leadership team."