Skullcandy pumps up its executive sales team

PARK CITY, Utah — Audio brand Skullcandy has promoted Denny Bruce to head of domestic sales, reporting to the company's CEO, Hoby Darling. 

In this role, Bruce will be responsible for overseeing all Skullcandy brand distribution in the U.S. as well as building out a domestic brand and sales strategy for the company's 2XL and Gaming products.

Bruce joined Skullcandy in 2010 and has been a sales manager and director of specialty sales. He has been a member of the Skullcandy executive team since 2012. Bruce came over from Vans where he leveraged his sales and key account management experience to execute a multi-tiered sales distribution strategy while holding positions in both their Vault boutique segmentation and their family footwear business units.

"The experience and leadership Denny brought to Skullcandy has been instrumental in solidifying our leadership position with the brand's core retailers, enhancing our brand position, and significantly expanding our presence in the specialty retail channel,” said Darling. “As we aim to transform our distribution through an enhanced segmentation strategy and winning at the point of sale, I'm confident Denny is the right person to lead this critical task. I know he will provide exceptional service to our retailers, as well as great leadership to his team. I look forward to his immediate contribution.”

The company also announced that Keith Torrico and Dustin Allred, currently sales leaders in the consumer electronics channel, will take on additional responsibilities to strengthen relationships with key accounts and drive sales and brand presence through this important channel. Both will remain geographically stationed near several of the company's largest customers.

Rich Sargente, VP of North American Sales, has decided not to relocate to Park City and will therefore be departing the company effective Aug. 18, to pursue opportunities closer to his home on the East Coast.