Something fishy is going on at Reynolds

Innovation can take many forms and in the case of Reynolds Bakeware that form is a new oval pan designed specifically for baking fish.

Not that fish couldn’t be baked in one of the brand’s various other square or rectangular shaped disposable pans, but the new oval model is purpose built for fish and part of the new Bakeware line introduced last year.

“Reynolds Bakeware Pans, including our new specialty fish pan, came directly from researching what busy home cooks value in a disposable pan and the types of meals they are most interested in making for their families. We discovered that consumers wanted a more appealing, high-quality disposable pan and that many Americans are eating fish at least once a week,” said Jeff Trump, Reynolds Bakeware director.

The pans are offered in a three pack at $4.99 and feature a non-stick interior and sized to accommodate serving portions of six ounces to eight ounces. This new offering follows the 2013 introduction of the Bakeware line with its distinctive blue exterior. The company said the new fish pan is one of six new pans it will introduce in the Bakeware line this year.