Staples ask small business to join its network
FRAMINGHAM, Mass. — Staples and LinkedIn have teamed up to launch SUCCEED: Small Business Network, an online forum for small business professionals.
SUCCEED gives small business professionals the opportunity to network, seek advice, have discussions and share success stories and professional hurdles, while giving Staples the opporunity to engage with one of its core customers segments. The forum will also offer information and content in a variety of ways, including a small-business oriented special edition of LinkedIn Today, an editorial platform that aggregates and curates highly relevant and targeted news from one million publishers across the web.
“At Staples, we’re always providing new ways to help our small business customers succeed,” said Alison Corcoran, SVP of marketing, Staples Retail. “Together with LinkedIn, we have the opportunity to develop a vital small business community and build on our relationships with this important segment through the leading social network for professionals.”
To engage members, the managed group will offer benefits such as industry expert profiles, targeted events, incentive awards, spotlight Q&As and weekly polls. The content will be managed and monitored by a dedicated editorial staff at LinkedIn.
“We are pleased to work with Staples to create an environment which offers content that matters to small business professionals,” said Jonathan Lister, VP,