Staples courts back to school market
FRAMINGHAM, Mass. — School may be out for summer, but Staples has already released its top product picks for the 2013 back-to-school shopping season.
“School supplies need to reflect students’ individual styles, and we are excited by this year’s amazing selection, all at great values,” said Alison Corcoran, SVP, stores and online marketing. “Staples makes it easy to find everything on your list for less this back-to-school season.”
The retailer is looking to maximize foot traffic into its stores by bringing back its Back-to-School Savings Pass, which gives shoppers a 15% discount on supplies. The pass, which costs $10, will be available for purchase through Aug. 31 and is valid through Sept. 21.
Staples is offering everything from light-up pencil pouches to decorative items so students can personalize their lockers. But the retailer is not focusing only on notebooks and loose leaf paper. It is appealing to increasingly tech-savvy youth with an offering of laptops and tablets, as well as assorted cases, including the Jansport Superbreak Sleeve, which lets students safely store their laptops in a backpack. Also available are the Jansport 1.0 Tablet Sleeve and Jansport 1.0 Laptop Sleeve, in zebra and safari prints.
The retailer is also leveraging social media to drive sales, encouraging parents and students alike to check for deals and back-to-school promotions on Staples’ Facebook page and Twitter feed by following the hashtag #StaplesHasIt.