Staples gets into home décor
FRAMINGHAM, Mass. — Staples is not necessarily a name synonymous with home décor and specifically wall art, but the office products company is looking to change that with the launch of its Sports & Art Photo Gallery.
Customers in Staples stores will be able to look through the digital library’s licensed professional photographs — featuring photographs from the NFL and NBA as well as landscapes and fine art — and select, purchase and print whichever they want. They can also use Staples Copy and Print for same-day pickup of any photo.
“Our customers asked for affordable, high-end sports photos and art prints, and we delivered with the new Staples Sports and Art Photo Gallery which makes office and home décor easy,” said Alison Corcoran, SVP of stores and online marketing. “Sports fans can select their favorite teams and players and personalize select NFL photography while art lovers can choose from a selection of fine art, landscapes, cityscapes, nature and animal prints to bring out the ‘inner designer’ in everyone.”
Staples has also partnered with the host of HGTV’s “Color Splash,” David Bromstad, to offer customers design tips and show them how they can use the Sports and Art Photo Gallery to decorate their homes or offices.
“Staples’ new photo assortment addresses the common desire for affordable design photography that stands out and makes a strong and personalized style impression,” said Bromstad. “Design lovers on a budget can decorate any environment or give a personalized gift with amazing gallery-worthy photography.”
Some of Bromstad’s design tips for using photos as décor include clustering prints in mass to create your own custom wallpaper and using Staples prints to create personalized lampshades.
Staples will also feature a new line of wall art, as well as a new line of furniture on Staples.com.