Stefani brings Harajuku style to Target children's line
MINNEAPOLIS — Target announced that it has partnered with fashion and music icon Gwen Stefani to create Harajuku Mini for Target, an exclusive collection featuring apparel and accessories for girl and boy infants and toddlers and tween girls. The first installment of this collection will be available beginning Nov. 13 at Target stores.
“I’ve always been inspired by the cool children’s clothing in Japan, but it was always so hard for me to find it here,” said Stefani. “That’s why I am so excited to partner with Target because I’m able to create something inspired by that look but that’s easy to find and affordable. Now all the moms can get their hands on it!”
The collection includes more than 80 exclusive fashion items and accessories – from plaid-print jumpers, fuzzy hoodies and tuxedo-style onesies to bow-adorned headbands, faux-leather jackets and trendy punker pants, the company reported. Available in sizes from six months to 16 years, apparel and accessories prices range from $3.99 to $29.99.
The second installment of the ongoing Harajuku Mini for Target collection will be available at Target starting Dec. 25.