Supervalu selects customer segmentation software

TORONTO — Supervalu has agreed to use LoyaltyOne's Precima customer-centric analytics solution, to develop a multi-dimensional customer segmentation, LoyaltyOne announced.

Precima's multi-dimensional segmentation analysis will use customer data to help Supervalue better understand its customers and classify them in a way that translates into actionable insights, the company said. Those insights drive improvements with a goal of being more responsive to customer needs.

“Our shoppers will benefit most from this strategic pick as we enrich their shopping experience and focus more on the customer as we make key business decisions,” said Supervalu group VP customer insight and loyalty, Wesley Story. “Precima’s approach to building a customer segmentation strategy grounded in insights that combine behavioral analysis with market data and research will result in innovative programs across all facets of our enterprise that are relevant and more personalized to our customers,” he said.