Sylvania to keep lighting up NH track
The New Hampshire Motor Speedway will be home to the Sylvania 300 NASCAR race for five more years following the renewal of a sponsorship agreement.
North American lighting leader Osram Sylvania said it extended its title sponsorship of the race through 2017 with the operator of New Hampshire’s largest sports and entertainment facility. Osram Sylvania has sponsored the race for the past 10 years.
"The relationship with (New Hampshire Motor Speedway) for the past ten years and 3,000 miles of the Sylvania 300 has been valuable to our company and brand," said Rick Leaman, president and CEO of Osram Sylvania. "Just like the nature of NASCAR racing, Osram Sylvania has strived to build a high-performance culture that is reflected in its people, products and services, and we are looking forward to the next five years of exciting NASCAR racing and engaging the brand loyal fans."
Although NASCAR attendance and television viewership has suffered in recent years, the Sylvania 300 has benefited because it is one of the 10 races at the end of the NASCAR season that are part of the Chase for the NASCAR Sprint Cup. The race tends to be one of the more highly rated of the season and the track can accommodate more than 100,000 visitors.