Target accelerates NASCAR presence

NASCAR fans will become very familiar with Target, if they aren't already, as the retailer plans to expand its presence in NASCAR during the Sprint All-Star and Coca Cola 600 race weeks. In addition to being the presenting sponsor of the Blake Shelton pre-race concert, Target will have nine branded race carts providing samples of their grocery items in the campgrounds surrounding Charlotte Motor Speedway, a Target Taste Wagon as well as a Target Shuttle that will provide fans transportation to the Target in Kannapolis, N.C.

Campers and race fans at Charlotte Motor Speedway will be able to sample Target branded food items as well as catch a ride to the local Target store for supplies Thursday, May 17 through Saturday, May 19 and then again from Thursday, May 24 through Saturday, May 26.

Target brand ambassadors will also be on-site to hand out some added items such as opportunities to meet Juan Pablo Montoya as well as a private autograph session with Montoya, race tickets, Blake Shelton VIP concert tickets, tours of the Earnhardt Ganassi Racing race shop, and autographed race merchandise.

Steve Lauletta, team president, said, “We appreciate Target’s long-standing commitment to racing and the Ganassi team. We’re excited about this fresh, fun way to surprise and excite fans. NASCAR and the No. 42 race team are a perfect fit to partner with Target – and we look forward to connecting with delighted fans at the campgrounds over the next two weeks.”