Target announces new CE services

MINNEAPOLIS Target has announced three new consumer electronics services -- 1-877-myTGTtech, Target Mobile and Target Electronics Trade-In.

“Our goal is to create the best and easiest shopping experience for our guests. As we continue to grow and enhance our consumer electronics business, we designed 1-877-myTGTtech to assist guests with any questions and technical support on their electronics purchases,” said Mark Schindele, SVP Target. “Target Electronics Trade-In offers our guests an opportunity to upgrade their consumer electronics items for less and Target Mobile ensures a convenient cell phone shopping experience.”

According to Target, 1-877-myTGTtech is a no-charge technical support hotline for all Target store consumer electronic purchases as well as pre-purchase questions. Target Mobile offers customers a simplified mobile phone shopping exeprience, said the company, and this summer Target is expanding the number of stores offering full-service mobile phone centers as an added convenience to guests.  The centers, a partnership with RadioShack, will be available in approximately 850 stores by the end of the year and in the majority of Target stores nationwide by mid-2011. The Target Electronics Trade-In program allows consumers to trade in old electronics devices for store credit.