Target beta tests Awesome Shop

Target has unveiled a section of its website that features products that are trending on hot social media site Pinterest.

The Target Awesome Shop is a shoppable catalog that features a curated crop of products from several lines, including beauty, each of which is among those most pinned on Pinterest in the last few days, but only if they have at least a four-star guest review.

The website is currently in beta testing and was put together "in a matter of a few weeks" by Target's Rapid Accelerated Development — or RAD — team, a small group of digital experts working for the company.