Target Canada off on right note with Bublé partnership
TORONTO — Target Canada has announced its first entertainment sponsorship with three-time Grammy award-winning singer and songwriter Michael Bublé. The retailer will sell an exclusive deluxe edition of Bublé's highly anticipated sixth studio album, "To Be Loved." The exclusive version of the album, featuring three bonus tracks, will hit stores April 22 and continue to be available as Target stores open across Canada throughout 2013.
Bonus songs on Target's exclusive edition of the album include "Melancholy Baby," a new, original track from Bublé, a swing-style mix of the album's hit first single "It's a Beautiful Day," and a cover of the classic "Be My Baby."
"Target is known for developing exciting partnerships and relationships with everyone from fashion designers to musicians," said John Morioka, senior vice-president, Merchandising, Target Canada. "Given his Canadian heritage it's fitting that the partnership with Michael Bublé is Target's first exclusive entertainment collaboration available in Canada. With so much anticipation surrounding the release of "To Be Loved," we're happy to provide fans with the opportunity to find even more of Michael Bublé's music, only at Target."
The partnership marks the third time Michael Bublé has teamed up with Target and the first entertainment partnership in Canada.
"A lot of the material on 'To Be Loved' came from me being in a really great place in life and the album is filled with songs that I'm just really excited to get out to the fans," said Michael Bublé. "I can't wait to team up with Target again and am excited to spread some extra love to Canadian guests with the bonus tracks on this edition of the album."
"To Be Loved" features a mix of original songs, co-written by Bublé, and standards from artists including the Bee Gees, Dean Martin and Elvis Presley. Produced by Bublé's longtime collaborator Bob Rock, the album is a follow up to the 2011 release "Christmas," which sold seven million copies internationally and was the number two selling album of 2011. Later this year, Bublé is scheduled to perform 10 sellout shows at London's 02 Arena beginning June 30.