Target celebrates new faces of Canadian fashion
TORONTO — Ahead of its 2013 debut, Target is building its presence in Canada with a new partnership with the Toronto Fashion Incubator for the annual TFI New Labels Fashion Design competition celebrating and supporting up and coming Canadian designers.
The winner will receive $25,000 and the chance to create an exclusive collection to be sold in Target stores across Canada in 2014.
"Target has a longstanding commitment to great design and supporting the communities in which we do business," said John Morioka, SVP merchandising, Target. "We are proud to partner with an organization that has paved the way for so many up and coming designers and are excited to showcase great design and make it accessible to our guests across the country."
The TFI New Labels competition recognizes designers who have been in business for three years or less. These up-and-coming designers will be tasked with creating a line appropriate for the Taret shopper. Elisha Ballantyne, divisional merchandise manager, Apparel and Accessories, Target will meet with the competitors in advance to provide guidance on critical business elements to consider when creating their collections. After a series of four challenges, the winner will be announced at the TFI New Labels Gala in April 2013.