Target Facebook campaign raises $2.5 million for schools
MINNEAPOLIS — Target's charitable Facebook campaign garnered more than three million votes in leas than four weeks, the company reported. Through its Give With Target campaign, the company was able to reach its goal of awarding $2.5 million in Target gift cards to schools across the country two weeks earlier than planned.
“We are thrilled with the public’s response to Give With Target and the record level of engagement we saw through Facebook,” said Laysha Ward, president of community relations, Target. “Thanks to the millions of people who voted, Target will award thousands of schools with Target GiftCards to use for classroom resources just in time for the start of the school year.”
Give With Target resulted in the highest engagement of any social media campaign in Target’s history.
From New York to California, more than 30,000 schools will receive Target gift cards as a result of the Facebook component of Give With Target. For every 25 votes a school received, it earned a $25 GiftCard from Target. The five schools with the most votes are:
St. Charles School, Staten Island N.Y. – $4,375
Andrew P. Hill High School, San Jose, Calif. – $3,475
Northside Elementary School, Benson, Minn. – $2,750
St. Hubert’s Catholic Girls H.S., Philadelphia, Pa. – $2,475
Mooseheart School, Mooseheart Ill. – $2,400