Target hits digital bull’s-eye

Target’s online traffic continues to grow at double-digit rates, with mobile sales growing more than 100% for the holiday period.

The retailer’s e-commerce site experienced two of the strongest days of sales in its history on Thanksgiving Day and Cyber Monday. Target was also recently ranked as the most-browsed retailer on mobile in the past six months, according to a recent report from Mobiquity.

“We are pleased with Target’s holiday performance — from guest experience and engagement, to overall results both in-store and online,” said Gregg Steinhafel, chairman, president and CEO. “We’ve seen that no matter how, where or when they want to shop, our guests are finding the perfect mix of top gifts and deals.”

Target’s omnichannel promotional program Cartwheel has gained more than 1 million new users this holiday season, and now 4 million customers have signed up since Cartwheel launched in May. The average savings per guest has increased by more than 40%, and since launch, Cartwheel users have saved more than $25 million. Cartwheel users will also have a one-day sale on Dec. 19 when nearly 40 items, from toys and apparel to cookware, will have special offers with discounts ranging from 10 to 60% off. Target.com’s new buy online, pickup in store service, will be available for holiday shopping through 2 p.m. local time on Dec. 24.