Target launches Disney-inspired tween line
BURBANK, Calif. Target announced that it has partnered with Disney to launch an exclusive line of apparel and accessories called "D-Signed."
The first installment of D-Signed will arrive in stores and online on Aug. 1 and is inspired by the personal style of the Sonny Munroe character from Disney Channel’s popular television series "Sonny With A Chance" starring Demi Lovato. The collection will include graphic tees, skirts, dresses, pants, necklaces and bags and will retail from $4.99 to $19.99. Future collections of D-Signed will include fashions based on the style of other popular Disney Channel characters including Alex Russo played by Selena Gomez on "Wizards of Waverly Place," Target reported.
“We are thrilled to work with Disney on this fun and stylish program just in time for back to school,” said Trish Adams, SVPTarget. “The affordable line is perfect for our trendy tween guests that want to stand out in the crowd.”