Target makes up for lackluster comps with last-minute sale
MINNEAPOLIS — Target may have a chance to bounce back from its anemic 1.8% November comps increase during a period that included strong Black Friday performances for most retailers, with its "Almost Last Minute Sale," a new savings event that will offer discounts on items from the most popular gift categories including home, apparel and accessories, toys, and electronics. The three-day sale will take place Dec. 8 through Dec. 10 in stores and at Target.com.
“With many of our guests still in search of the perfect item, Target is excited to introduce a new savings event just in time for Christmas,” said Kathee Tesija, EVP merchandising for Target. “The Almost Last-Minute Sale is ideal for our guests who want to save money and get the perfect gifts for their family and friends.”
The company will announce the deals in an eight-page advertisement found in daily newspapers nationwide on Thursday, Dec. 8 and online Wednesday, Dec. 7.
During Black Friday, Target, which opened its doors at midnight, faced significant competition from other retailers, including Walmart, which got a jump on Target by starting its promotions at 10 p.m.