Target merchants get a new toy

Smarter decision-making is a goal all retailers have, and now Target should be in an even better position to execute on that objective following a major agreement with industry leading data warehousing and analytics provider Teradata.

Teradata announced the major customer win just days ahead of the technology heavy National Retail Federation conference currently underway in New York. Teradata said it would implement its active data warehouse at Target, thereby enabling the retailer to effectively manage complex user queries on large data volumes in a mixed workload environment across the entire company. The bottom line for companies that use Teradata systems is they gain high performance analytical capabilities that more quickly provide detailed insight which in turn speed decision-making and produce business value.

“It’s an honor to be selected by Target Corporation for our expert retail consulting expertise and database technology to support and deliver on Target’s (business intelligence) and analytic vision,” said Gene Sullivan, retail VP with Teradata. “Together with Target we will enable the best possible use of detailed data to drive the best possible decision-making – and positively ensure deeper business visibility and understanding for effectively serving millions of Target guests.”

According to Teradata, it is the world’s leading analytic data solutions company focused on integrated data warehousing, big data analytics and business applications.