Target Olympic partner shares views on sponsorships

Believe in the brand and don’t take on too many partnerships is the advice Olympic gold medalist and long time Target partner Shaun White offered to fellow Olympians enjoying new found celebrity in the wake of the summer games.

White first teamed up with Target a decade ago after he gained notoriety for his snow sports exploits during the winter Olympics. The relationship has grown steadily over the years to expand into such categories as apparel, shoes and home furnishing. The longevity of White’s relationship is due to his ability to remain the best in the world while not doing anything in his personal life to taint his personal brand or that of Target. And of course, his stuff sells or it wouldn’t stay in the stores.

White shared his views on Olympic fame, endorsements and staying true to yourself during a wide-ranging video with Yahoo Finance.