Target Pfresh remodeling program nears completion
MINNEAPOLIS — Target is in the final stages of its remodeling plan that will bring an expanded assortment of fresh food to 30 general merchandise stores in the United States. The remodels are expected to be completed by October and will span markets from Cincinnati, Ohio to Jacksonville, Fla. and Nashville, Tenn. T
“By remodeling our stores and expanding the grocery selection, we’re able to bring an even more convenient shopping experience to Target’s guests,” said Annette Miller, SVP grocery, Target. “Just in time for the busy holiday season, these newly remodeled stores will offer a one-stop shop for all shopping needs, including fresh foods.”
Nearly 1,100 Target stores currently offer an expanded food layout. At these Target stores, approximately 10,000 square feet is dedicated to a vast array of fresh food choices, including a curated assortment of fresh produce, fresh packaged meat and pre-packaged baked goods, in addition to dry and frozen offerings.
At the newly remodeled locations, Target’s guests will find a selection of national food brands, as well as award-winning Target owned brands, including Archer Farms premium foods, Market Pantry value staples and meal options and Sutton & Dodge premium quality USDA Choice beef.
Beyond the grocery aisles, most of Target’s new and remodeled general merchandise stores also feature updates in other areas to further enhance the shopping experience for guests. In the beauty aisles, guests will experience a more visual environment, making it easier to browse a mix of everyday essentials and exclusive brands. The home department offers easier navigation with wider aisles and lower product displays. The shoe department is now more comfortable with additional seating and mirrors, and the baby department is easier to shop with broader visibility between baby gear, supplies and apparel.